According to a recent DMA study, one out of three direct mail recipients prefers to respond online. Are you providing the cross media campaigns needed to personalize this experience?  INKspout can help because enabling cross media campaigns is where we shine.

INKspout provides FlexMark™ as a way to link the impact of direct mail with the interactive capabilities of the Internet. The result? The conversion of direct mail recipients into qualified, educated prospects and valued customers.

We’re looking for commercial printers and marketing service organizations to implement their cross media campaigns using FlexMark™.  It's actually very simple to get started on your first campaign.  You simply fill out a two page form indicating everything from campaign objectives to the numeric color builds.  We take it from there and build the personalized URLs, email responses and notifications, and the marketing campaign dashboard.  It will just take us a day or two to show you the automated campaign and to validate the information.  Once we load your mailing list we can launch the campaign.

To make this  even easier, we're willing to provide you with 5,000 personalized URLs for your first campaign using FlexMark™.  You may take advantage of this offer by simply registering for it in the attached link.

 
Features of FlexMark™ include:

• Your mailing list is used to automatically generate Personalized URLs for each individual (record) in your mail file.
• Personalized URLs invite each mail recipient to their own "private screening" of your product or service. Or you simply invite them to learn more - on their own terms.
• Create VIP Landing Pages that integrate and expand the direct mail message or offer.
• Personalize your responders initial online visit with variable data and images.
• Produce multiple versions to meet list segmentation requirements.
• Set marketing triggers to flag important responder preferences.
• Profile responders based on their preferences and obtain key qualifying information.
• Segment responders and provide them with a more personalized, relevant online experience.
• Activate responders to begin a self-serve transaction, request dialogue with a company representative, or request further information.
• Generate powerful reports, gaining immediate insight into the effectiveness of your campaign.
• Track results by individual responder, visitor profile, or any other criteria.
• Route leads to the appropriate representatives via multiple communications platforms, including CRM, email, cell phone and pager.
• Launch follow-up activities or an entirely new campaign.

Benefits of FlexMark™ include:

• Generate revenue from more successful cross media campaigns
  
• Increase response and conversion rates
• Lower cost to generate qualified leads
• Extend best practices by duplicating successful cross media marketing campaigns
  
• Measure Campaign ROI
  
• Improve service levels offered to customers by providing a personalized environment